Professional program with Milk Proteins to give stressed and treated hair softness, silkiness and shine, making it easier to comb. Thanks to Milk and Wheat Proteins, they gently nourish and cleanse the hair, giving body and shine. Hair is soft, healthy and easy to comb.
Thanks to their cationic nature, the have conditioning and moisturizing effect on even the most stressed hair structures, giving a silky-soft finish and natural shine.
Nourishing mask for stressed, treated hair.
Its rich, creamy formula with Milk Proteins nourishes, protects and tonifies hair giving it softness and combability. It effectively detangles leaving hair soft and vital.
Nourishing shampoo for stressed, treated hair.
Thanks to the Milk and Wheat Proteins, it gently nourishes and cleanses hair giving body and shine. The hair is soft, healthy and easily combable.
Our laboratories and constant research into new formulashave allowed us to create a complete brand capable of providing the professional hairdresser with all the tools necessary to satisfy their clients with memorable experiments and results. The experience gained over the years in different markets guarantees our products the quality that the professional is looking for. With its range, genUs allows each member of our tribe to cover every need, from the most radical color change to the deepest beauty treatment. Creating beauty is our mission. Below you can discover all the products of the technical line, the treatments, the styling and finishing solutions and the new items designed for you.