The explosiveness of direct pigments and the conditioning action of masks in a single product: we present SEVEN SHADES by genUS. Exclusive coloring masks perfect to maintain the cosmetic reflection over time or to give new and vibrant shades to the hair with each wash.
Whether in case of natural or already colored hair, Seven Shades masks are the perfect solution for a hair as soon as it comes out of the hairdresser. Applied to natural hair, they create beautiful shades, giving a new light to the hair. On already colored hair, they intensify and tone the reflections, for an intense and shiny color, helping to maintain it over time. It is also ideal in case of white or blond hair in which you want to neutralize the unwanted golden effect.
Their formulation is stable over time and ready to use: it does not require further preparations or any addition of hydrogen peroxide or other activators.
The Seven Shades masks give brightness and new reflections to the hair in a delicate and respectful way of the structure, as they do not contain alkalizing. Thanks to this formulation choice, the product does not lighten natural hair making it perfect for toning hair with highlights.
There are seven shades but, mixing them together and giving free rein to creativity, you can create many others, for a personalized service and an original look.
The simplicity of use of a conditioner, fast and detangling, combined with the properties of a color. After washing your hair with shampoo and wearing gloves, just apply 20/30 ml of product on the lengths and distribute it evenly with the help of a comb.
You will only have to wait a few minutes for a new look. From 5 to 15 minutes, depending on the desired color intensity, shutter speed that can be further reduced simply by using a heat source.
After applying genUS Seven Shades coloring masks, the hair will shine with its own light. The moisturizing action of Active Waters, able to illuminate the hair, is combined with the filming power of direct pigments that envelop the stem with a new brightness.
Hair dyes can cause allergic reaction. Read and follow the instructions. This product is not intended for use on persons under 16 years of age. Temporary black henna tattoos can increase the risk of allergy. Do not dye your hair: — in the presence of a rash, on the face or if the scalp is sensitive, irritated or damaged; — if there have been reactions after dyeing the hair; — if there have been reactions in the past after a temporary tattoo with black henna.
Seven Shades takes advantage of the properties of organic active ingredients that nourish the hair during coloring.
Elegant, mysterious, lively, dynamic, refined, intrepid, sensual… Discover the shade that suits you best.
A single box to fully experience all the nuances of Seven Shades that turns into a practical counter display, super glamorous.